{"product_id":"media-and-digital-management-paperback-1","title":"Media and Digital Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEli M. Noam\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBeing a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover--in a jargonless, non-technical way--the major functions of management. First, \u003ci\u003ecreating \u003c\/i\u003ea media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, \u003ci\u003eharvesting \u003c\/i\u003ethe product created: market research, marketing, pricing, and distribution. And third, the \u003ci\u003econtrol\u003c\/i\u003e loop: media accounting and strategy planning. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eIn the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEli M. Noam\u003c\/b\u003e is Professor of Finance and Economics, the Garrett Chair of Public Policy \u0026amp; Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: \u003ci\u003eWho Owns the World's Media\u003c\/i\u003e; \u003ci\u003eBroadband Networks, Smart Grids and Climate Change\u003c\/i\u003e;\u003ci\u003e Media Ownership and Concentration in America\u003c\/i\u003e;\u003ci\u003e Interconnecting the Network of Networks\u003c\/i\u003e; \u003ci\u003eTelevision in Europe\u003c\/i\u003e;\u003ci\u003e \u003c\/i\u003eand \u003ci\u003ePeer to Peer Video\u003c\/i\u003e. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 479\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.96 x 9.93 x 7.21 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 21, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204042014969,"sku":"9783319713441","price":145.78,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/UkNka3ZibXJPTlV5UUc0NDZlU3krQT09_973b8158-ed00-4060-b75c-641151624068.webp?v=1768012082","url":"https:\/\/bookscloud.io\/products\/media-and-digital-management-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}