{"product_id":"media-writing-a-practical-introduction-paperback","title":"Media Writing: A Practical Introduction - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCraig Batty\u003c\/b\u003e (Author), \u003cb\u003eSandra Cain\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThe media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. \u003cp\u003e\u003c\/p\u003eThe new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCraig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.\u003cbr\u003eCraig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia. \u003cp\u003e\u003c\/p\u003eSandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 19, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47327008981241,"sku":"9781137529541","price":71.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/ZWJNd3FEMkwrZ1pWcXUwY0ZHeTc5dz09.webp?v=1769573662","url":"https:\/\/bookscloud.io\/products\/media-writing-a-practical-introduction-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}