{"product_id":"mid-century-type-typography-graphics-designers-hardcover","title":"Mid-Century Type: Typography, Graphics, Designers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Jury\u003c\/b\u003e (Text by (Art\/Photo Books))\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMid-Century Type\u003c\/i\u003e is a fascinating visual exploration of how, during the middle decades of the last century, the typographer became an independent, influential contributor to a fast-developing technological world of communications. \u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe years after the Second World War were a time of great economic, social, and cultural change as consumerism erupted across industrialized countries, fuelled by the growth of mass communication. The same period was also one of exceptional creativity, including in the fields of typography and graphic design. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDuring the war, governments came to appreciate the skill of designers in communicating public information effectively. Once the conflict was over, designers were recognized for the first time as having an essential role to play in the rebuilding of economies, infrastructure, and public morale. The typographer, however, was still something of a 'Cinderella': type was crucial to communication in almost any medium, yet typography remained a vague and largely unacknowledged profession. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis perception changed dramatically between 1945 and 1965. The range of media expanded, and the influence of time-based media such as television and film was profound, providing information 'as it happens' and transforming the turning of a page into the equivalent of the film editor's cut. 'Speed' was the elixir of growth and prosperity. The specific needs of highway and airport signage were recognized as requiring the expertise of a typographer. Phototypesetting and offset lithographic printing coalesced to provide a full-color reproduction, which in turn vastly increased the sale of all printed material, but especially books and magazines. All of this drew typographers into what became established as specialist fields of printed and screen media. Finally, the cultural value of the typographer's work could be equated with that of the artist, poet, author, and film director. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eMid-Century Type \u003c\/b\u003e\u003c\/i\u003echarts the meteoric rise of the typographer and graphic designer (often one and the same person) during the early post-war decades. Each chapter is devoted to a specialist field of design activity in which typography played a significant role, from type design and corporate identity to advertising, film, and television. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDavid Jury's text offers a fresh insight into the work of a wide array of American and European typographers and is accompanied by some 350 illustrations, many from the author's own extensive collection. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 11.2 x 8.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47219090260217,"sku":"9781858947075","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/1dIkvtNI1V9781858947075.webp?v=1768163143","url":"https:\/\/bookscloud.io\/products\/mid-century-type-typography-graphics-designers-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}