{"product_id":"music-entrepreneurship-navigating-art-market-and-society-hardcover","title":"Music Entrepreneurship: Navigating Art, Market, and Society - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMads Walther-Hansen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines how entrepreneurial strategies intersect with the realities of the contemporary music world. What does it take to turn creative ideas into viable music projects? What does it mean to create value through music, and how can music entrepreneurs redefine what music means to those who experience it and those who make it? Mads Walther-Hansen broadens the traditional understanding of what is often called 'the music industry, ' offering a critical rethinking of the systems, conventions, and artistic norms that shape musical production and careers. Through concepts such as effectuation and lean entrepreneurship, the book shows how to move from ideas to opportunities and to discover new pathways for innovation in music. It offers a methodological and theoretical foundation for how music artists and cultural workers can create value - economically, socially, and artistically - within today's music markets characterized by uncertainty and constant change.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines how entrepreneurial strategies intersect with the realities of the contemporary music world. What does it take to turn creative ideas into viable music projects? What does it mean to create value through music, and how can music entrepreneurs redefine what music means to those who experience it and those who make it? Mads Walther-Hansen broadens the traditional understanding of what is often called 'the music industry, ' offering a critical rethinking of the systems, conventions, and artistic norms that shape musical production and careers. Through concepts such as effectuation and lean entrepreneurship, the book shows how to move from ideas to opportunities and to discover new pathways for innovation in music. It offers a methodological and theoretical foundation for how music artists and cultural workers can create value - economically, socially, and artistically - within today's music markets characterized by uncertainty and constant change.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMads Walther-Hansen\u003c\/strong\u003e is Associate Professor of Music at Aalborg University, Denmark, where he teaches and conducts research in the areas of music listening, music production, sound technology, music aesthetics, and music entrepreneurship. His work explores how technological, cognitive, and cultural frameworks shape our understanding and experience of music and sound.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMads Walther-Hansen\u003c\/strong\u003e is Associate Professor of Music at Aalborg University, Denmark, where he teaches and conducts research in the areas of music listening, music production, sound technology, music aesthetics, and music entrepreneurship. His work explores how technological, cognitive, and cultural frameworks shape our understanding and experience of music and sound.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 17, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48716539592953,"sku":"9789819581252","price":72.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/444hbBRlcl9789819581252.webp?v=1785067708","url":"https:\/\/bookscloud.io\/products\/music-entrepreneurship-navigating-art-market-and-society-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}