{"product_id":"off-the-ground-from-the-brink-of-bankruptcy-to-a-billion-dollar-trampoline-empire-hardcover","title":"Off the Ground: From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCase Lawrence\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job--until a spontaneous trip to a California trampoline park changed everything. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn't even exist yet? Armed with nothing but a lawyer's skepticism, a failed entrepreneur's hunger, and a family's unwavering belief, Lawrence decided to take the leap. \u003cp\u003e\u003c\/p\u003eThe result? Sky Zone--a global entertainment empire with 300+ locations, millions of customers, and a billion-dollar valuation. \u003cp\u003e\u003c\/p\u003eBut success wasn't instant. No investors. No blueprint. No proven market. Instead, there were lawsuits, a pandemic, and countless moments of doubt. In \u003ci\u003eOff the Ground\u003c\/i\u003e, Lawrence shares the raw, unfiltered truth about the rollercoaster of entrepreneurship--the setbacks, the pivots, and the victories that only come when you refuse to quit. \u003cp\u003e\u003c\/p\u003eThis book is more than a business memoir. It's a blueprint for resilience, creativity, and surviving when the odds are stacked against you. Whether you're a startup founder, a small business owner, or just someone looking for inspiration, \u003ci\u003eOff the Ground\u003c\/i\u003e will challenge you to think differently about courage, risk, and the unexpected opportunities that can change everything. \u003cp\u003e\u003c\/p\u003eKey takeaways include: \u003cbr\u003e\u003cul\u003e \u003cli\u003eTrends and principles driving the rapidly growing \"experience economy\"\u003c\/li\u003e \u003cli\u003eWhy failure is often the best setup for success\u003c\/li\u003e \u003cli\u003eThe key strategies behind scaling an unproven business model\u003c\/li\u003e \u003cli\u003eHow to innovate and lead in a new industry\u003c\/li\u003e \u003cli\u003eWhat it really takes to survive as an entrepreneur\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eFor fans of \u003ci\u003eShoe Dog\u003c\/i\u003e by Phil Knight and \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e by Bob Iger, \u003ci\u003eOff the Ground\u003c\/i\u003e delivers an honest and gripping look at what it really takes to retain your values, your nerve, and your perspective as you build something from nothing. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBecause success isn't about avoiding failure. It's about learning how to bounce back.\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eCASE LAWRENCE\u003c\/b\u003e is the founder of Sky Zone, the world's largest trampoline park business and a leader in experiential entertainment. With more than 300 locations, 5,000 employees, and 50 million annual guests, Sky Zone transformed a niche concept into a billion-dollar global brand. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSince launching Sky Zone, Lawrence has been recognized as Ernst \u0026amp; Young's Entrepreneur of the Year and CEO of the Year by Utah Business. He currently teaches Entrepreneurship at BYU's Marriott School of Business and serves as the Chairman of This is The Place Heritage Park in Utah. \u003cp\u003e\u003c\/p\u003eHe lives in Utah with his wife, Kerri, and their six children.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9.06 x 6.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48875269488889,"sku":"9798887507200","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/XIXHZXvDme9798887507200.webp?v=1787333628","url":"https:\/\/bookscloud.io\/products\/off-the-ground-from-the-brink-of-bankruptcy-to-a-billion-dollar-trampoline-empire-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}