{"product_id":"pathways-to-public-relations-student-handbook-spiral","title":"Pathways to Public Relations: Student Handbook - Spiral","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSuzanne Lowery Mims\u003c\/b\u003e (Author), \u003cb\u003eKatherine E. Rowan\u003c\/b\u003e (Author), \u003cb\u003eDaniel L. Walsch\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis PR student handbook is designed to provide you with the knowledge and skills that will help prepare you for a successful career in public relations. Through examples, tips, and exercises, Pathways to Public Relations will show you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConduct basic client or issue research\u003c\/li\u003e \u003cli\u003eCreate the range of materials and tools used in PR\u003c\/li\u003e \u003cli\u003eDemonstrate competency in professional writing\u003c\/li\u003e \u003cli\u003eAdopt the conventions of journalism, such as attribution, the inverted pyramid, and the basics of Associated Press style\u003c\/li\u003e \u003cli\u003eSynthesize and analyze for PR problem-solving\u003c\/li\u003e \u003cli\u003eDevelop strong writing and editing skills\u003c\/li\u003e \u003cli\u003ePrepare a portfolio of work\u003c\/li\u003e \u003cli\u003eUse campus resources to help prepare you for your career\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis handbook has been prepared to help you chart your path and support your studies in public relations. The first section introduces you to the profession, George Mason University's PR curriculum, and the myriad of ways you can acquire valuable skills and experience during your years on campus. Section two focuses on specific skills, providing practical templates and how-to guides to help you successfully complete your assignments in Mason's PR courses. Section three walks you through the process of writing a public relations plan, covers basic research, and discusses the use of goals, objectives, strategies, and tactics. The final section offers a primer on working with clients, working productively in teams, and conducting positive client communication.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 172\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 23, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47203770630393,"sku":"9781942695028","price":43.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/OE9mcmM4NzdHanYzbDdTTGUzSEtUQT09.webp?v=1768011454","url":"https:\/\/bookscloud.io\/products\/pathways-to-public-relations-student-handbook-spiral","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}