{"product_id":"principles-of-strategic-communication-paperback","title":"Principles of Strategic Communication - Paperback","description":"\u003cp\u003eby \u003cb\u003eDerina Holtzhausen\u003c\/b\u003e (Author), \u003cb\u003eJami Fullerton\u003c\/b\u003e (Author), \u003cb\u003eBobbi Kay Lewis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDerina Holtzhausen\u003c\/b\u003e is Professor Emerita in the College of Fine Arts \u0026amp; Communication at Lamar University, Texas, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJami A. Fullerton\u003c\/b\u003e is Professor in the School of Media and Strategic Communication, Associate Dean and Director of Academic Programs in the School of Global Studies, and Lawrence L. Boger Chair in International Studies at Oklahoma State University, USA.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBobbi Kay Lewis\u003c\/b\u003e is Associate Dean in the College of Arts and Sciences at Oklahoma State University, USA.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67541446394105,"sku":"9781032626284","price":137.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/P91xTJCvKD9781032626284.webp?v=1793353841","url":"https:\/\/bookscloud.io\/products\/principles-of-strategic-communication-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}