{"product_id":"sales-force-design-for-strategic-advantage-paperback","title":"Sales Force Design for Strategic Advantage - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eA. Zoltners\u003c\/b\u003e (Author), \u003cb\u003eP. Sinha\u003c\/b\u003e (Author), \u003cb\u003eS. Lorimer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePRABHAKANT SINHA is Managing Director of ZS Associates, USA. \u003cp\u003e\u003c\/p\u003eSALLY LORIMER is a Business Writer, USA.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 399\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2004\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202347352313,"sku":"9781349508495","price":129.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/RGVzUTNIMlJUYjVqQkR0Z3FsU2JkUT09.webp?v=1767991959","url":"https:\/\/bookscloud.io\/products\/sales-force-design-for-strategic-advantage-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}