{"product_id":"smart-retailing-technologies-and-strategies-hardcover-1","title":"Smart Retailing: Technologies and Strategies - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEleonora Pantano\u003c\/b\u003e (Author), \u003cb\u003eCharles Dennis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, \u003ci\u003eSmart Retailing\u003c\/i\u003e also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations.\"\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristoph Teller\u003c\/b\u003e, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eSmart Retailing\u003c\/i\u003e offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHarry Timmermans\u003c\/b\u003e, Editor-in-Chief of the \u003ci\u003eJournal of Retailing and Consumer Services\u003c\/i\u003e and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands\u003c\/p\u003e \u003cp\u003eBy providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, \u003ci\u003eSmart Retailing\u003c\/i\u003e also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEleonora Pantano\u003c\/b\u003e is Associate Professor of Marketing at the University of Bristol, UK. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCharles Dennis\u003c\/b\u003e is Professor of Consumer Behaviour at Middlesex University London, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 109\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 12, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47203946168569,"sku":"9783030126070","price":105.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/SzVSdkdsNDdVbzVJREVET3Y1OHZqdz09_0c5f27fa-b03d-432a-9bbe-1af38fa15b1f.webp?v=1768011849","url":"https:\/\/bookscloud.io\/products\/smart-retailing-technologies-and-strategies-hardcover-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}