{"product_id":"social-influence-and-the-logic-of-collective-action-paperback","title":"Social Influence and the Logic of Collective Action - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSergey Gavrilets\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn integrated quantitative framework for understanding the dynamics of collective action \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCollective action has been a fundamental aspect of human societies throughout history, from building irrigation systems and defenses in Neolithic times to coordinated disaster relief and scientific collaborations today. In this book, Sergey Gavrilets explains when and why groups of people cooperate, presenting a quantitative framework that unifies game theory with models of social influence, cognition, and individual and cultural variation. He shows how humans' deep susceptibility to social influence--grounded in evolutionary need to cooperate and learn from peers, reinforced by deference to parents and elders, and extended to cultural, religious, and political leaders--shapes norms, beliefs, and collective outcomes. \u003cp\u003e\u003c\/p\u003eIntegrating previously separate literatures, Gavrilets introduces explicit dynamics for norms and beliefs, quantifies the effects of individual and cultural differences, and tests predictions across societies. Drawing on formal, data-based mathematical modeling supported by behavioral experiments and studies of online behavior, he concludes that successful collective action depends on six interacting forces: material payoffs, personal norms and attitudes, social influence, cognition, evolving social norms and beliefs about others, and individual and cultural differences. Lasting cultural change, he argues, depends on norms and institutions that shape behavior through persuasion, nudging, and enforcement. Gavrilets translates this theory into practical, testable strategies for policy and design, including targeted messaging, dynamic norms, and culturally sensitive approaches, and connects it to broader theories of behavior change.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSergey Gavrilets\u003c\/b\u003e is Distinguished Professor of Ecology and Evolutionary Biology and Mathematics at the University of Tennessee Knoxville. He is the author of \u003ci\u003eFitness Landscapes and the Origin of Species\u003c\/i\u003e (Princeton).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48826127384825,"sku":"9780691275963","price":64.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/wPsoczkfY_9780691275963.webp?v=1786873726","url":"https:\/\/bookscloud.io\/products\/social-influence-and-the-logic-of-collective-action-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}