{"product_id":"social-media-technology-and-new-generations-digital-millennial-generation-and-generation-z-hardcover","title":"Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAhmet Atay\u003c\/b\u003e (Editor), \u003cb\u003eMary Z. Ashlock\u003c\/b\u003e (Editor), \u003cb\u003eLeyla Akbaş\u003c\/b\u003e (Contribution by)\u003c\/p\u003e\u003cp\u003eThis book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAhmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 190\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48643834249465,"sku":"9781498550703","price":186.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/bk9YcVNYdmQ4SmdkQkkzOU9Pa1Vudz09.webp?v=1783405076","url":"https:\/\/bookscloud.io\/products\/social-media-technology-and-new-generations-digital-millennial-generation-and-generation-z-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}