{"product_id":"strategic-communication-campaign-planning-paperback","title":"Strategic Communication: Campaign Planning - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJames Mahoney\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStrategic Communication\u003c\/em\u003e deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. \u003c\/p\u003e\u003cp\u003eThis thoroughly revised third edition includes: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew discussion questions on important aspects of campaign planning;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eChapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIn Theory panels that highlight key theories and demonstrate important links between theory and practice \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eAccessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJames Mahoney\u003c\/strong\u003e PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 278\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 20, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48900101964025,"sku":"9781032329734","price":103.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/Dk7Brdbr5H9781032329734.webp?v=1787738108","url":"https:\/\/bookscloud.io\/products\/strategic-communication-campaign-planning-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}