{"product_id":"strategic-management-in-the-media-paperback-1","title":"Strategic Management in the Media - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLucy K?ng\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e′Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow did The New York Times transform its organisation for the digital age?\u003c\/li\u003e \u003cli\u003eHow does Netflix drive performance through culture?\u003c\/li\u003e \u003cli\u003eWhy did Disney struggle to find a CEO to replace Bob Iger?\u003c\/li\u003e \u003cli\u003eHow did the BBC drive equal gender representation in its news programmes?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.\u003c\/li\u003e \u003cli\u003eExplains key concepts in strategic management with insight and clarity.\u003c\/li\u003e \u003cli\u003eApplies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.\u003c\/li\u003e \u003cli\u003eTakes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.\u003c\/li\u003e \u003cli\u003eProvides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management.\u003cbr\u003e \u003cbr\u003e Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 11, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47386648838393,"sku":"9781529773699","price":165.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/tyKK60QxhW9781529773699_40e25db9-262a-4b3e-b36e-e192ae147bc3.webp?v=1770192606","url":"https:\/\/bookscloud.io\/products\/strategic-management-in-the-media-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}