{"product_id":"strategic-marketing-market-oriented-corporate-and-business-unit-planning-paperback","title":"Strategic Marketing: Market-Oriented Corporate and Business Unit Planning - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTorsten Tomczak\u003c\/b\u003e (Author), \u003cb\u003eSven Reinecke\u003c\/b\u003e (Author), \u003cb\u003eJohanna Gollnhofer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, making it more accessible and easier to apply to strategic marketing planning. Many short case studies and examples illustrate the key aspects of the marketing planning process.\u003c\/p\u003e For the second edition, all chapters have been comprehensively revised and updated to include current developments. New additions include Chapters 2 and 3, 'Consumer Behavior' and 'Market Research', respectively, which ensure that the marketing planning process is aligned with customers and the market. Another new chapter, Chapter 5, is dedicated to brand management. Chapter 7 has been completely revised with regard to marketing implementation. The section on marketing management control has also been updated. \u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConsumption and Purchasing Power\u003c\/li\u003e \u003cli\u003eMarket Research\u003c\/li\u003e \u003cli\u003ePlanning the Growth Strategy and the Core Tasks of Marketing\u003c\/li\u003e \u003cli\u003eBrand Management\u003c\/li\u003e \u003cli\u003eMarketing Mix Planning\u003c\/li\u003e \u003cli\u003eMarketing Implementation and Marketing Management Control\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, making it more accessible and easier to apply to strategic marketing planning. Many short case studies and examples illustrate the key aspects of the marketing planning process.\u003c\/p\u003e \u003cp\u003eFor the second edition, all chapters have been comprehensively revised and updated to include current developments. New additions include Chapters 2 and 3, \"Consumer Behavior\" and \"Market Research\", respectively, which ensure that the marketing planning process is aligned with customers and the market. Another new chapter, Chapter 5, is dedicated to brand management. Chapter 7 has been completely revised with regard to marketing implementation. The section on marketing management control has also been updated.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConsumption and Purchasing Power\u003c\/li\u003e \u003cli\u003eMarket Research\u003c\/li\u003e \u003cli\u003ePlanning the Growth Strategy and the Core Tasks of Marketing\u003c\/li\u003e \u003cli\u003eBrand Management\u003c\/li\u003e \u003cli\u003eMarketing Mix Planning\u003c\/li\u003e \u003cli\u003eMarketing Implementation and Marketing Management Control\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe Authors\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eProf. Dr. Torsten Tomczak\u003c\/strong\u003e is emeritus Professor of Marketing at the University of St. Gallen.\u003cbr\u003e\u003cstrong\u003eProf. Dr. Sven Reinecke\u003c\/strong\u003e is Director of the Institute for Marketing and Customer Insight (IMC-HSG) and Associate Professor of Marketing at the University of St. Gallen.\u003cbr\u003e\u003cstrong\u003eProf. Dr. Johanna Gollnhofer \u003c\/strong\u003eis Director of the Institute for Marketing and Customer Insight (IMC-HSG) and Associate Professor of Marketing at the University of St. Gallen.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProf. Dr. Torsten Tomczak\u003c\/strong\u003e is emeritus Professor of Marketing at the University of St. Gallen.\u003cbr\u003e\u003cstrong\u003eProf. Dr. Sven Reinecke\u003c\/strong\u003e is Director of the Institute for Marketing and Customer Insight (IMC-HSG) and Associate Professor of Marketing at the University of St. Gallen.\u003cbr\u003e\u003cstrong\u003eProf. Dr. Johanna Gollnhofer \u003c\/strong\u003eis Director of the Institute for Marketing and Customer Insight (IMC-HSG) and Associate Professor of Marketing at the University of St. Gallen.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9.35 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 05, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48629119615225,"sku":"9783658505769","price":72.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/k5nAG-Ag-j9783658505769.webp?v=1783059435","url":"https:\/\/bookscloud.io\/products\/strategic-marketing-market-oriented-corporate-and-business-unit-planning-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}