{"product_id":"strategy-first-strategy-before-anything-else-paperback","title":"Strategy First: Strategy before anything else - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStefano Verga\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is aimed at the entrepreneurs of small and medium-sized enterprises who are constantly looking to improve their results and at all startups that want to be sure to start and face the first phases of their company's life in the correct way.\u003cp\u003eThe title \"Strategy First\" emphasizes the importance that the strategic part, and especially strategic marketing, has on the growth of a startup and a small or medium-sized enterprise.\u003c\/p\u003e\u003cp\u003eToday we hear about the digital world, copy, funnel, content, and creativity, but we hear little about the most important aspect, that is, strategy.\u003c\/p\u003e\u003cp\u003eThe strategy must be attempted with a transversal and non-specialist approach; it is necessary to have an \"aerial view\" of the company in order to be able to see what works and what inhibits growth.\u003c\/p\u003e\u003cp\u003eThe book covers all aspects of strategic marketing, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eSelecting the best market segments in which it is most profitable to work\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCreating a better marketing message than your competitors\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrategies capable of significantly increasing the number of new\u003c\/p\u003e\n\u003cp\u003ecustomers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrategies to increase the average order, purchase frequency and\u003c\/p\u003e\n\u003cp\u003ecustomer loyalty\u003c\/p\u003e\n\u003cp\u003eIf you make a mistake in selecting the market, the product or the message to deliver to the public, you lose money, time and energy from the start.\u003c\/p\u003e\n\u003cp\u003eWe are in a historical period in which globalization and the digital revolution have completely changed society and the way of doing business.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe ultimate goal of this manual is to distil the business principles into the essentials through a rational and methodological approach, providing companies with access to the most innovative strategies and tools to be able to face the new competitive scenario in the best possible way. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSTEFANO VERGA is a strategic marketing expert for startups and SMEs and is an advisor for companies of various sizes and sectors. He has past experience as a manager in large companies and has developed businesses in over 50 countries around the world. He is a popularizer in the strategic marketing field.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47202321793273,"sku":"9798846534131","price":25.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/aEpKN25MM3NtcE95TWJTOERPdTNZdz09.webp?v=1767991847","url":"https:\/\/bookscloud.io\/products\/strategy-first-strategy-before-anything-else-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}