{"product_id":"tattoos-not-brands-paperback","title":"Tattoos, Not Brands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClint White\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"...illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.\u003c\/i\u003e\u003ci\u003e\"\u003c\/i\u003e -- Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group)\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBefore you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don't have a brand. \u003cp\u003e\u003c\/p\u003e Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren't brands. They are tattoos. \u003cp\u003e\u003c\/p\u003e Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove-inevitably-unsuccessful. \u003cp\u003e\u003c\/p\u003e Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. \u003cp\u003e\u003c\/p\u003e Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. \u003cp\u003e\u003c\/p\u003e In Tattoos, Not Brands, you'll learn: \u003cbr\u003e \u003cul\u003e The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor  Identify your tattoo type and how to achieve authenticity with your customers and clients How to show off your tattoo and bring it to market-successfully \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003e\"A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally--from luxury goods to social impact and everything in between.\" \u003c\/i\u003e-- Avenue Magazine\u003c\/b\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 05, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47205446746361,"sku":"9781954676176","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/zcZpC0EfCw9781954676176.webp?v=1768027279","url":"https:\/\/bookscloud.io\/products\/tattoos-not-brands-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}