{"product_id":"ten-and-a-half-lessons-in-marketing-a-practical-guide-to-key-concepts-paperback-22","title":"Ten and a Half Lessons in Marketing: A Practical Guide to Key Concepts - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEmílio Távora Vilar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\u003c\/p\u003e \u003cp\u003eThe chapters cover a range of key concepts, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe evolution of marketing definitions\u003c\/li\u003e \u003cli\u003eThe fundamentals of positioning\u003c\/li\u003e \u003cli\u003eBranding and how it shapes consumer perceptions\u003c\/li\u003e \u003cli\u003eSocial marketing and its transformative potential\u003c\/li\u003e \u003cli\u003eThe intricacies of pricing strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.\u003c\/p\u003e \u003cp\u003eThis book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\u003c\/p\u003e \u003cp\u003eThe chapters cover a range of key concepts, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe evolution of marketing definitions\u003c\/li\u003e \u003cli\u003eThe fundamentals of positioning\u003c\/li\u003e \u003cli\u003eBranding and how it shapes consumer perceptions\u003c\/li\u003e \u003cli\u003eSocial marketing and its transformative potential\u003c\/li\u003e \u003cli\u003eThe intricacies of pricing strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.\u003c\/p\u003e \u003cp\u003eThis book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eEm?lio T?vora Vilar\u003c\/strong\u003e is a Full Professor at the University of Lisbon with more than 30 years of experience teaching design, marketing, and management-related courses to both undergraduate and postgraduate students in Design and Art. He holds a degree in Communication Design, an MBA in Design Management, and a PhD in Management specialising in Marketing. Over the years, Em?lio Vilar has coordinated the undergraduate and master's programmes in Communication Design and has led or contributed to their ongoing reformulation. He has also served as Vice Dean and President of the Pedagogical Council. Alongside his academic roles, he is the author of five books and has published over 50 research papers.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEmílio Távora Vilar\u003c\/strong\u003e is a Full Professor at the University of Lisbon with more than 30 years of experience teaching design, marketing, and management-related courses to both undergraduate and postgraduate students in Design and Art. He holds a degree in Communication Design, an MBA in Design Management, and a PhD in Management specialising in Marketing. Over the years, Emílio Vilar has coordinated the undergraduate and master's programmes in Communication Design and has led or contributed to their ongoing reformulation. He has also served as Vice Dean and President of the Pedagogical Council. Alongside his academic roles, he is the author of five books and has published over 50 research papers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 10\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.28 x 6.19 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 03, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47509639233785,"sku":"9783032097279","price":89.08,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/A0iVSrgoET9783032097279_47759d85-b23b-4f38-b8f6-4e37e7124782.webp?v=1773377965","url":"https:\/\/bookscloud.io\/products\/ten-and-a-half-lessons-in-marketing-a-practical-guide-to-key-concepts-paperback-22","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}