{"product_id":"the-advertising-effect-how-to-change-behaviour-paperback","title":"The Advertising Effect: How to Change Behaviour - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAdam Ferrier\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWant to know how to influence other people's behaviour? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eThe Advertising Effect\u003c\/em\u003e, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). \u003cp\u003e\u003c\/p\u003eThis is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAdam Ferrier, \u003cem\u003eChief Strategy Officer, CumminsRoss\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAdam Ferrier is Chief Strategy Officer\/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48716538806521,"sku":"9780195593921","price":56.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/GI7htu0cds9780195593921.webp?v=1785067703","url":"https:\/\/bookscloud.io\/products\/the-advertising-effect-how-to-change-behaviour-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}