{"product_id":"the-chef-architect-concept-development-design-college-textbook-edition-paperback","title":"The Chef Architect: Concept Development \u0026 Design, College Textbook Edition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFred Raynaud\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject by teaching the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this College Textbook edition, Fred Raynaud explores ideas in New Product Development (NPD), Research \u0026amp; Development (R\u0026amp;D), menu engineering, ideation, and kitchen design. \"Breakthrough begins with the foundation of desire and the pursuit of 'WOW, ' the visualization of the end of the game where you win... it's the end zone dance, the standing ovation, the silence of a crowed so moved by the performance they become speechless....\" This book is for the culinary student or professional that desires to hone their skill in restaurant design and concepting.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFred Raynaud, WCMC, is not your typical culinary professional. Rather, he is a creative force, brand evangelist, and strategic administrator. From the dish pit to Worldchefs Certified Master Chef, Fred Raynaud has dedicated his life to Culinary mentorship. With 40 years driving culinary excellence, Fred Raynaud supports corporate brand initiatives by strengthening organizational infrastructure to drive a path of future-centric growth and change management\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 12, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47221220278521,"sku":"9781729742792","price":35.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/TUNSdTcwc2hrakU3d1AyOFJoT1Rhdz09.webp?v=1768190783","url":"https:\/\/bookscloud.io\/products\/the-chef-architect-concept-development-design-college-textbook-edition-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}