{"product_id":"the-connected-consumer-paperback","title":"The Connected Consumer - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDinesh Kumar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eTraditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24\/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDinesh Kumar, PhD, is a professor of marketing at Chandigarh. His experience in academia spans over 16 years wherein he has taught at Birla Institute of Management Technology and University Business School, Panjab University, Chandigarh. He has written extensively for Indian journals and presented several papers at international conferences. He is the author of Marketing Channels and Consumer Behavior.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 172\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48288599867641,"sku":"9781631571107","price":23.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/0w2QLqlW2R9781631571107.webp?v=1776247409","url":"https:\/\/bookscloud.io\/products\/the-connected-consumer-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}