{"product_id":"the-election-game-and-how-to-win-it-paperback","title":"The Election Game and How to Win It - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoseph Napolitan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel.\u003cbr\u003e In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. \"The issues don't mean a hell of a lot,\" he observes. Napolitan makes clear that the idea of \"selling\" candidates is a misnomer. Instead, he says those who win elections have personalities that make for \"instant involvement\" with viewers and listeners.\u003cbr\u003e Though it's not a handbook, Napolitan has said that \u003cem\u003eThe Election Game and How to Win It\u003c\/em\u003e will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.\u003cbr\u003e \u003cstrong\u003eJoseph Napolitan\u003c\/strong\u003e worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term \"political consultant\" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 \"Kennedy for President\" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 314\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47354862665977,"sku":"9781635617818","price":33.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/dklnMGpLWndZTnRmMkFkYitkbk5mQT09.webp?v=1769844105","url":"https:\/\/bookscloud.io\/products\/the-election-game-and-how-to-win-it-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}