{"product_id":"the-laws-of-brand-storytelling-win-and-keep-your-customers-hearts-and-minds-hardcover","title":"The Laws of Brand Storytelling: Win--And Keep--Your Customers' Hearts and Minds - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEkaterina Walter\u003c\/b\u003e (Author), \u003cb\u003eJessica Gioglio\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the bestselling authors of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e comes the highly anticipated follow-up, \u003ci\u003e The Laws of Brand Storytelling\u003c\/i\u003e―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty \u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eWe have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. \u003cbr\u003e\u003ci\u003eHow?\u003c\/i\u003e\u003cbr\u003eBy following these laws: \u003cbr\u003e-The Protagonist Laws: Know Who You Are-The Strategy Laws: Understand Your Goals-The Discovery Laws: Find Your Story-The Story-Making Laws: Craft Your Story-The Channel Laws: Share Your Story-The Laws of Engagement: Engage with Your Communities\u003cbr\u003ePacked with inspiring tips, strategies, and stories from two leading marketing innovators, \u003ci\u003e The Laws of Brand Storytelling \u003c\/i\u003eshows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eFilled with valuable insights, tools, and frameworks, The Laws of Brand Storytelling is sassy, strategic, and chock-full of great brand stories!--\u003cb\u003eCharlene Li\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eOpen Leadership and coauthor of Groundswell\u003c\/i\u003e\u003cbr\u003e\"Not only a fascinating read but a practical how-to guide, \u003ci\u003eThe Laws of Brand Storytelling\u003c\/i\u003e is for experienced marketers and novices alike and demonstrates how to put the heart back into your marketing. From the first chapter, Walter and Gioglio leave no doubt that, while the age-old art of storytelling may have changed to include GIFs, cinemagraphs, and infographics, the need for brands to separate themselves from their competitors through artful storytelling is greater than ever.\"--\u003cb\u003eKaren Raskopf\u003c\/b\u003e, Chief Communications Officer, Dunkin' Brands, Inc.\u003cbr\u003e\"A comprehensive guide filled with inspirational examples of how any business can win customers' hearts with storytelling. Recommended!\"--\u003cb\u003eJay Baer, Founder\u003c\/b\u003e, Convince \u0026amp; Convert, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eHug Your Haters\u003c\/i\u003e\u003cbr\u003e\"Reaching consumers has never been more difficult than it is today, but brands that are successful in crafting their story are the ones that truly differentiate themselves and win not just the hearts and minds of consumers, but their loyalty as well. Ekaterina and Jessica are great storytellers and this book provides the blueprint for brands of all sizes to engage their consumers in a more meaningful way.\"--\u003cb\u003eScott Hudler\u003c\/b\u003e, Chief Marketing Officer, DICK'S Sporting Goods\u003cbr\u003e\"Where has this book been? \u003ci\u003eThe Laws of Brand Storytelling\u003c\/i\u003e is a brilliantly crafted, approachable, and empowering resource for any business leader who wants their brand to stand out, engage customers, build loyalty, and garner more referrals. Rich with marketing wisdom, inspiring examples, and practical tools, \u003ci\u003eThe Laws of Brand Storytelling \u003c\/i\u003ewill help you effectively communicate your macro and micro brand stories in ways that engage and inspire. A must-read for anyone who wants to emotionally connect with and be remembered by prospects and customers alike.\" --\u003cb\u003eJoseph Michelli\u003c\/b\u003e, #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Starbucks Experience\u003c\/i\u003e, \u003ci\u003eThe New Gold Standard\u003c\/i\u003e, \u003ci\u003eThe Zappos Experience, \u003c\/i\u003eand\u003ci\u003e Driven to Delight\u003c\/i\u003e\u003cbr\u003e\"A solid guide filled with real-world examples of big brands making big moves. Exceptionally useful.\"--\u003cb\u003eJohn Gargiulo\u003c\/b\u003e, Global Product Marketing Lead, Airbnb\u003cbr\u003e\"This is--hands down--the best book ever written about brand storytelling! It is a page-turner jammed with compelling stories about telling stories. I couldn't put it down.\" --\u003cb\u003eJason Jennings\u003c\/b\u003e, \u003ci\u003eNew York Times, Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eUSA Today\u003c\/i\u003e bestselling author of \u003ci\u003eLess Is More, Think Big, Act Small, \u003c\/i\u003eand \u003ci\u003eThe Reinventors\u003c\/i\u003e\u003cbr\u003e\"A brand is nothing but a promise delivered. Making an emotional connection with your customers is what'll determine the success of your business. \u003ci\u003eThe Laws of Brand Storytelling\u003c\/i\u003e is a comprehensive step-by-step guide to doing just that. Highly recommended.\" --\u003cb\u003eJeffrey Hayzlett\u003c\/b\u003e, Chairman, C-Suite Network, and bestselling coauthor of \u003ci\u003eThe Mirror Test, Running the Gauntlet, \u003c\/i\u003eand\u003ci\u003e Think Big, Act Bigger\u003c\/i\u003e\u003cbr\u003e\"In the era where your brand is shaped by customer experiences, Ekaterina and Jessica teach you how to define and deliver those experiences through the incredible, human power of stories.\"--\u003cb\u003eBrian Solis\u003c\/b\u003e, bestselling author of \u003ci\u003eX: The Experience When Business Meets Design\u003c\/i\u003e\u003cbr\u003e\"This terrific new book isn't just a strategic guide to brand storytelling. It also serves up a ton of inspiration!\"--\u003cb\u003eAnn Handley\u003c\/b\u003e, CCO, MarketingProfs, and \u003ci\u003eWall Street Journal \u003c\/i\u003ebestselling author of \u003ci\u003eEverybody Writes\u003c\/i\u003e\u003cbr\u003e\"Ekaterina and Jessica capture the art and science of brand storytelling perfectly. The laws presented in their book should be every marketer's laws, no questions asked. Every storyteller should heed the advice they provide, regardless of where they are in their career. It'll not just make for better marketing, but better business.\"--\u003cb\u003eShiv Singh\u003c\/b\u003e, former SVP of Marketing, Visa Inc., and author of \u003ci\u003eSavvy\u003c\/i\u003e\u003cbr\u003e\"The power of brands lies in the stories that they tell. Advertising is only a small (and getting smaller) part of the story. In \u003ci\u003eThe Laws of Brand Storytelling\u003c\/i\u003e, Ekaterina and Jessica really dig deep to help you (and your business) figure out how to win in a world where price and distribution is a losing position to bank on. Brands matter more than ever. Tell a better brand story, build a business forever--that's what it's all about.\"--\u003cb\u003eMitch Joel, \u003c\/b\u003e author of \u003ci\u003eSix Pixels of Separation \u003c\/i\u003eand\u003ci\u003e Ctrl Alt Delete\u003c\/i\u003e\u003cbr\u003e\"Every time you buy a brand, what you're really buying is a story. It's a story you hear in your head and feel in your heart. This amazing compendium of brand storytelling's unwritten rules shows you exactly where that story came from, and gives step-by-step instructions to start writing your own. If you own a brand, you need to know these rules.\"--\u003cb\u003eDan Roam\u003c\/b\u003e, bestselling author of \u003ci\u003eThe Back of the Napkin \u003c\/i\u003eand\u003ci\u003e Draw to Win \u003c\/i\u003e\u003cbr\u003e\"\u003ci\u003eThe Laws of Brand Storytelling\u003c\/i\u003e provide a solid framework and easy steps to humanizing your brand. A hugely valuable resource for individuals, brands, and startups alike!\"--\u003cb\u003ePam Didner\u003c\/b\u003e, author of\u003ci\u003e Global Content Marketing \u003c\/i\u003eand\u003ci\u003e Effective Sales Enablement\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eEkaterina Walter\u003c\/b\u003e has been at the forefront of the digital transformation revolution since its early days. At Intel, she led company-wide social media adoption. She spearheaded marketing and technology innovation as cofounder and CMO of Branderati, which was acquired by Sprinklr, a customer experience management platform. She now helps companies build customer-centric digital transformation strategies. She is the \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of \u003ci\u003eThink Like Zuck\u003c\/i\u003e and the coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e.\u003cbr\u003e\u003cb\u003eJessica Gioglio\u003c\/b\u003e has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies, including Dunkin' Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. She was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, the U.K.'s We Are The City, and more. She is the coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e.\u003cbr\u003eVisit ekaterinawalter.com and jessicagioglio.com\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.2 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 05, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48703512445177,"sku":"9781260440195","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/XAwdliZk7o9781260440195.webp?v=1784800452","url":"https:\/\/bookscloud.io\/products\/the-laws-of-brand-storytelling-win-and-keep-your-customers-hearts-and-minds-hardcover","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}