{"product_id":"the-modern-marketing-playbook-paperback-22","title":"The Modern Marketing Playbook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKum Doreen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not another textbook. \u003cstrong\u003eThe Modern Marketing Playbook\u003c\/strong\u003e is your hands-on guide to thriving in today's dynamic business world. With real-world case studies from Asia and beyond, it blends cutting-edge marketing strategies, academic insights, and industry experience to help you understand consumer behavior, embrace technology, and use actionable frameworks to build powerful brands that deliver measurable results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an enthusiastic undergraduate, an ambitious MBA student, a startup founder building from scratch, a marketing professional climbing the career ladder, or a business leader driving digital transformation, this playbook is for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGain the skills, tools, and confidence to turn marketing theory into marketing triumphs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 440\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 05, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47509628289273,"sku":"9789819820467","price":77.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/a6BbrZOH9H9789819820467_bcec0897-5752-4ec9-89d3-ae8735868041.webp?v=1773377918","url":"https:\/\/bookscloud.io\/products\/the-modern-marketing-playbook-paperback-22","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}