{"product_id":"the-non-human-persona-guide-paperback","title":"The Non-Human Persona Guide - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDamien Lutz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.\u003c\/p\u003e\u003cp\u003eNon-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.\u003c\/p\u003e\u003cp\u003eUsing non-human and non-user personas is new, however, so their use is low and best practices are still evolving.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBONUS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at \u003cem\u003ehttps: \/\/lifecentred.design.\u003c\/em\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 202\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 12, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47219055034617,"sku":"9780645326666","price":27.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/9CV-tLVCFJ9780645326666.webp?v=1768163063","url":"https:\/\/bookscloud.io\/products\/the-non-human-persona-guide-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}