{"product_id":"the-pricing-strategy-audit-paperback","title":"The Pricing Strategy Audit - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKent B. Monroe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis detailed self-assessment audit can be used: \u003c\/p\u003e\u003cp\u003e- to measure and improve the effectiveness of your present pricing strategy\u003c\/p\u003e\u003cp\u003e- or to create a sound pricing strategy where none exists.\u003c\/p\u003e\u003cp\u003eFirst, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: \u003c\/p\u003e\u003cp\u003e- Does your pricing strategy support broader corporate objectives?\u003c\/p\u003e\u003cp\u003e- Have you fully understood the influence of price on your customers?\u003c\/p\u003e\u003cp\u003e- Do you use price correctly as an indicator of product\/service quality?\u003c\/p\u003e\u003cp\u003e- Do you use reference prices and differential prices effectively?\u003c\/p\u003e\u003cp\u003e- How well do you use breakeven and profit analysis?\u003c\/p\u003e\u003cp\u003e- Do you use appropriate pricing strategies at different stages in the product\/service life cycle?\u003c\/p\u003e\u003cp\u003e- How do you use promotions and discounting?\u003c\/p\u003e\u003cp\u003e- Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions.\u003c\/p\u003e\u003cp\u003eThe audit's 7 steps are: \u003c\/p\u003e\u003cp\u003eStep 1: Assess the Consistency Between Corporate and Pricing Objectives\u003c\/p\u003e\u003cp\u003eStep 2: Assess the Relevant Economics for the Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 3: Determine How Your Buyers Perceive Prices\u003c\/p\u003e\u003cp\u003eStep 4: Determine the Relevant Costs for the Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 5: Determine the Characteristics of each Specific Price Decision\u003c\/p\u003e\u003cp\u003eStep 6: Integrate Specific Price Decisions into an Overall Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 7: Assess the Administrative Structure for Managing the Pricing Function.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 124\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.26 x 11.69 x 8.27 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 24, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48264157987065,"sku":"9781907766008","price":100.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/iOp4R1Aygi9781907766008.webp?v=1775765141","url":"https:\/\/bookscloud.io\/products\/the-pricing-strategy-audit-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}