{"product_id":"ultimate-guide-to-pay-per-click-advertising-paperback","title":"Ultimate Guide to Pay-Per-Click Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Stokes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMillions compete for exposure on Google but 99% of them fail to get results.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAs the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. \u003cp\u003e\u003c\/p\u003eUsing proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. \u003cp\u003e\u003c\/p\u003eSince the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, \"search extensions\" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy \"call me\" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003e OUTSMART COMPETITORS. SPEND LESS. MAKE MORE.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMillions compete for exposure on Google and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Led by Stokes, master proven strategies from today's search advertising elite, and discover how to drive significantly more traffic to your website. Learn how to dramatically increase click-through rates, steal impressions from competitors, boost conversions, and increase your sales by unbelievable amounts.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRichard Stokes\u003c\/b\u003e is the founder and CEO of AdGooroo, a Kantar Media company and leading provider of digital marketing intelligence. One of the industry's foremost authorities on search engine marketing, Richard is a regular speaker on search topics and a certified expert in both email marketing and conversion optimization. He lives in Glenview, IL.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 292\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.9 x 7.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 18, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48422249758969,"sku":"9781599185347","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/7Bj4pI7-Lb9781599185347.webp?v=1779263628","url":"https:\/\/bookscloud.io\/products\/ultimate-guide-to-pay-per-click-advertising-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}