{"product_id":"ux-for-dummies-paperback-1","title":"UX for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKevin P. Nichols\u003c\/b\u003e (Author), \u003cb\u003eDonald Chesnut\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet up to speed quickly on the latest in user experience strategy and design\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eUX For Dummies\u003c\/i\u003e is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.\u003c\/p\u003e \u003cp\u003eWhether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefines UX and offers assistance with determining users and modelling the user experience\u003c\/li\u003e \u003cli\u003eProvides details on creating a content strategy and building information architectures\u003c\/li\u003e \u003cli\u003eExplores visual design and designing for specific channels\u003c\/li\u003e \u003cli\u003eDelves into UX testing and methods for keeping your site relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides the information and expert advice you need to get up to speed quickly.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffectively apply UX strategies\u003c\/li\u003e \u003cli\u003eDetermine your users to create a meaningful experience\u003c\/li\u003e \u003cli\u003eBuild information architecture and content strategy\u003c\/li\u003e \u003cli\u003eEmbrace testing and metrics to keep your experience relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eApply UX strategies that align with business goals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to learn the tools and techniques necessary for effective user experience (UX) design, this hands-on guide has you covered. Written by a team of experts from one of the world's leading UX consultancies, \u003ci\u003eUX For Dummies\u003c\/i\u003e defines what UX is, why you should focus on it, and how you can embrace best practices. What are you waiting for?\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe A-Z of UX -- get the lowdown on UX basics, from understanding how a typical UX project works to how it benefits your business--and everything in between\u003c\/li\u003e \u003cli\u003eTame the beast -- survey your competitors, develop content strategy, build the information architecture, and design for specific channels\u003c\/li\u003e \u003cli\u003eDive into visual design -- develop mood boards; understand typography, color, and photography; build design comps; and create style guides\u003c\/li\u003e \u003cli\u003ePut it into action -- find out how testing can save your UX, measure your UX and keep it relevant, bring in the experts, and more\u003c\/li\u003e \u003cli\u003e\"X\" points on UX -- discover 10 reasons the user is your most important consideration, 10 UX principles that never change, and 10 ways to ensure your UX is best in class\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe benefits of good UX design\u003c\/li\u003e \u003cli\u003eThe building blocks of the UX design process\u003c\/li\u003e \u003cli\u003eInfo on user experience versus usability\u003c\/li\u003e \u003cli\u003eTips on designing a user journey\u003c\/li\u003e \u003cli\u003eWays to determine appropriate content for your users\u003c\/li\u003e \u003cli\u003eGuidance on creating a sitemap\u003c\/li\u003e \u003cli\u003eCommon testing myths in UX\u003c\/li\u003e \u003cli\u003eThe scoop on capturing and reporting metrics\u003c\/li\u003e \u003cli\u003eWhere to find UX help\u003c\/li\u003e \u003cli\u003eDetermining who your users are\u003c\/li\u003e \u003cli\u003eKeeping your UX relevant\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDonald Chesnut\u003c\/b\u003e is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world's leading agencies in User Experience Design. \u003cb\u003eKevin Nichols\u003c\/b\u003e is Director and Global Practice Lead for Content Strategy at SapientNitro.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.38 x 7.35 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 28, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47212051300601,"sku":"9781118852781","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/MWpuT25ZMXI0eTRuTW5WSlF1Q2k2QT09_f1bd3627-ea5d-4f2a-a564-0f1d376c15f3.webp?v=1768087925","url":"https:\/\/bookscloud.io\/products\/ux-for-dummies-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}