{"product_id":"what-happened-to-advertising-what-would-gossage-do-paperback","title":"What Happened To Advertising? What Would Gossage Do? - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMassimo Moruzzi\u003c\/b\u003e (Author), \u003cb\u003eRoberto Grassilli\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe inconvenient truth about online advertising and social media.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Are brands really created by \"branding campaigns\"? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has \"display advertising\" on the web become, if not the reign of large-scale, low-quality direct response?\u003cbr\u003e \u003cbr\u003e What about our obsession with social media? Do consumers really want to have \u003cbr\u003e \"conversations\" with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms? \u003cbr\u003e \u003cbr\u003e Who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things \"interactive\" and \"social\" 50 years ago than anybody has been in our \"digital\" era? Were he around today, what would Gossage do? \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 92\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.19 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 27, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48757336539385,"sku":"9788469727270","price":6.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/4zlSmvTRSA9788469727270.webp?v=1785946342","url":"https:\/\/bookscloud.io\/products\/what-happened-to-advertising-what-would-gossage-do-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}