{"product_id":"what-makes-a-passenger-ship-a-legend-paperback-1","title":"What makes a Passenger Ship a Legend - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndrew Coggins  Jr.\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, \u0026amp; Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, \"grand hotels of the sea,\" as extensions of other hospitality \u0026amp; tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture \u0026amp; transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 388\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.86 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47204031365369,"sku":"9783639143850","price":122.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/MC8vM2g2OGxBMG9UcEF4a3ZDaUNPQT09_cd21d8a1-3f0d-471e-af69-88e1dbc98217.webp?v=1768012054","url":"https:\/\/bookscloud.io\/products\/what-makes-a-passenger-ship-a-legend-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}