{"product_id":"what-were-they-thinking-paperback","title":"What Were They Thinking? - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert McMath\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThose ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a \"Smithsonian for Stinkers,\" \u003ci\u003eBusiness Week\u003c\/i\u003e dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cb\u003eWhat Were They Thinking?\u003c\/b\u003e, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As \u003ci\u003ePeople\u003c\/i\u003e magazine put it \"McMath knows his goods--and his uglies, too\"--and here he shows you how to: \u003cp\u003e\u003c\/p\u003e Steer clear of the number one killer of new products (page 129) \u003cp\u003e\u003c\/p\u003e Develop a marketing campaign based on a \"Significant Point of Difference\" (page 183) \u003cp\u003e\u003c\/p\u003e Take advantage of eight \"Hot Buttons for Success in the Millennium\" (page 101) \u003cp\u003e\u003c\/p\u003e Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\" (page 28) \u003cp\u003e\u003c\/p\u003e Combat \"Corporate Alzheimer's\" (page 4) \u003cp\u003e\u003c\/p\u003eand much more !\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThose ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a \"Smithsonian for Stinkers,\" \"Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. \u003cbr\u003eIn What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As \"People magazine put it \"McMath knows his goods--and his uglies, too\"--and here he shows you how to: \u003cbr\u003e Steer clear of the number one killer of new products (page 129) \u003cbr\u003e Develop a marketing campaign based on a \"Significant Point of Difference\" (page 183) \u003cbr\u003e Take advantage of eight \"Hot Buttons for Success in the Millennium\" (page 101) \u003cbr\u003e Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\" (page 28) \u003cbr\u003e Combat \"Corporate Alzheimer's\" (page 4) \u003cbr\u003eand much more !\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThose ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center -- a \"Smithsonian for Stinkers\", Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.\u003c\/p\u003e\u003cp\u003eIn What Were They Thinking?, McMath shows you how to avoid such mistakes, with more than eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it, \"McMath knows his goods -- and his bads and uglies, too\" -- and here he shows you how to: \u003c\/p\u003e\u003cp\u003e(PAGE 129)\u003cbr\u003e-- Steer clear of the number one killer of new products\u003c\/p\u003e\u003cp\u003e(PAGE 183)\u003cbr\u003e-- Develop a marketing campaign based on a \"Significant Point of Difference\"\u003c\/p\u003e\u003cp\u003e(PAGE 101)\u003cbr\u003e-- Take advantage of eight \"Hot Buttons for Success in the Millennium\"\u003c\/p\u003e\u003cp\u003e(PAGE 28)\u003cbr\u003e-- Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\"\u003c\/p\u003e\u003cp\u003e(PAGE 4)\u003cbr\u003e-- Combat \"Corporate Alzheimer's\" and much more\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.4 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 29, 1999\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48429595558137,"sku":"9780812932034","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/chwFCbHM1N9780812932034.webp?v=1779440008","url":"https:\/\/bookscloud.io\/products\/what-were-they-thinking-paperback","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}