{"product_id":"white-papers-fd-paperback-1","title":"White Papers FD - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGordon Graham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA fast and easy way to write winning white papers \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, \u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.\u003c\/p\u003e \u003cp\u003eThe fact-based documents known as white papers have been called the \"king of content.\" No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.\u003c\/p\u003e \u003cp\u003eWhere white papers were once used only by technology firms, they are becoming \"must-have\" items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.\u003c\/p\u003e \u003cp\u003eBut writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who's done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham--also known as That White Paper Guy--provides dozens of tips and tricks to help your project come together faster and easier.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e will help you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eQuickly determine if your B2B firm could benefit from a white paper\u003c\/li\u003e \u003cli\u003eMaster the three phases of every white paper project: \u003cbr\u003e planning, production, and promotion\u003c\/li\u003e \u003cli\u003eUnderstand when and how to use the three main types of white paper\u003c\/li\u003e \u003cli\u003eDecide which elements to include and which to leave out\u003c\/li\u003e \u003cli\u003eLearn the best practices of seasoned white paper researchers and writers\u003c\/li\u003e \u003cli\u003eChoose from 40 different promotional tactics to get the word out\u003c\/li\u003e \u003cli\u003eAvoid common mistakes that many beginners make\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlan, create, and promote effective white papers\u003c\/li\u003e \u003cli\u003ePick the perfect style of white paper for your next project\u003c\/li\u003e \u003cli\u003eManage a white paper project with a 12-step process\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDiscover how to write great white papers, and use them to boost your business!\u003c\/p\u003e \u003cp\u003eWhite papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, \u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet started -- find out what white papers are, who reads them, and whether your company (or client) needs one\u003c\/li\u003e \u003cli\u003ePlan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper\u003c\/li\u003e \u003cli\u003eMaster highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit\u003c\/li\u003e \u003cli\u003eTricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers\u003c\/li\u003e \u003cli\u003eReach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy white papers are called the king of content\u003c\/li\u003e \u003cli\u003eThe huge opportunity for writers\u003c\/li\u003e \u003cli\u003eOutlines for the three main types of white papers\u003c\/li\u003e \u003cli\u003eMore than 40 ways to promote a white paper\u003c\/li\u003e \u003cli\u003eTips on finding powerful sources\u003c\/li\u003e \u003cli\u003eTen ways to improve a white paper title\u003c\/li\u003e \u003cli\u003eAdvice for white paper designers\u003c\/li\u003e \u003cli\u003eHow to use white papers throughout the sales process\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlan, create, and promote effective white papers\u003c\/li\u003e \u003cli\u003ePick the perfect style of white paper for your next project\u003c\/li\u003e \u003cli\u003eManage a white paper project with a 12-step process\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDiscover how to write great white papers, and use them to boost your business!\u003c\/p\u003e \u003cp\u003eWhite papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, \u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet started -- find out what white papers are, who reads them, and whether your company (or client) needs one\u003c\/li\u003e \u003cli\u003ePlan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper\u003c\/li\u003e \u003cli\u003eMaster highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit\u003c\/li\u003e \u003cli\u003eTricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers\u003c\/li\u003e \u003cli\u003eReach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy white papers are called \"the king of content\"\u003c\/li\u003e \u003cli\u003eThe huge opportunity for writers\u003c\/li\u003e \u003cli\u003eOutlines for the three main types of white papers\u003c\/li\u003e \u003cli\u003eMore than 40 ways to promote a white paper\u003c\/li\u003e \u003cli\u003eTips on finding powerful sources\u003c\/li\u003e \u003cli\u003eTen ways to improve a white paper title\u003c\/li\u003e \u003cli\u003eAdvice for white paper designers\u003c\/li\u003e \u003cli\u003eHow to use white papers throughout the sales process\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGordon Graham\u003c\/b\u003e -- also known as That White Paper Guy -- is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9.29 x 7.42 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 08, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47201609613561,"sku":"9781118496923","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2782\/3097\/files\/L3ZFSlNqU2h1T1FjazZIK0J3b3lmZz09_a5528df6-5752-48d2-b7d6-04128ef961b3.webp?v=1767986529","url":"https:\/\/bookscloud.io\/products\/white-papers-fd-paperback-1","provider":"BooksCloud Book Dropshipping","version":"1.0","type":"link"}