Design-Centered Entrepreneurship - Paperback

by Min Basadur (Author), Michael Goldsby (Author), Rob Mathews (Author)

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Author Biography

Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.

Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.

Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.