Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Paperback
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of the top 50 Influential Women in Digital Marketing. ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.
Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Paperback
$97.18
Sale price
$97.18
Regular price
by Regina Luttrell (Author), Susan Emerick (Author), Adrienne Wallace (Author)
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.
Author Biography
REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.
of the top 50 Influential Women in Digital Marketing. ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.
Number of Pages: 272
Dimensions: 0.61 x 9.28 x 6.21 IN
Publication Date: March 16, 2021