eCommerce: A Stakeholder Approach - Paperback

by John R. Drake (Author)

*** An eTextbook version is available at VitalSource.com for $42.50 USD. ISBN: 978-1-943153-65-7. ***

eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design.

Through analysis of the concerns of the manager, user, marketer, and the IT professional, students will develop an appreciation of key decisions. They'll also explore how design theory, the strategic alignment of IT and business, the sales funnel, and systems development all interact with each other.

Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design.

FEATURES:

Stakeholders approach

Chapters are structured around stakeholders and work roles to help guide students in thinking about e-commerce initiatives in terms of people making the decisions.

Example stakeholder questions

Throughout each chapter, sets of questions help students focus on key questions that stakeholders may need to answer on the job.

Mini-cases

Short cases at the beginning of each chapter are designed to spark student thinking and motivation.

Extended cases

Some chapters include a case study at the end, detailing how a stakeholder might address the key ideas in the chapter.

Boxes

Throughout each chapter, boxes provide anecdotal stories, examples, and related information.