Experimenting with Emerging Media Platforms: Field Testing the Future - Paperback

by Dan Pacheco (Author)

Experimenting with Emerging Media　Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future.

Author Biography

Dan Pacheco is Professor of Practice and Peter A. Horvitz Endowed Chair of Journalism Innovation at the S.I. Newhouse School of Public Communications, USA.