Library Marketing Basics - Paperback

by Mark Aaron Polger (Author)

Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Author Biography

Mark Aaron Polger is the First Year Outreach Librarian at the College of Staten Island, City University of New York (CUNY) and an Information Literacy instructor at ASA College. He has written and presented internationally on topics such as library marketing strategies, faculty outreach, information literacy campaigns, and library signage. He has been working as a professional librarian for the last 20 years. Originally from Montreal (Canada), Polger moved to New York City in 2008.