Marketing Hospitality - Paperback

by Dennis L. Foster (Author)

Students examine hospitality markets, behavioral selling concepts, digital marketing, advertising media, and negotiating techniques.

Author Biography

Dennis Foster is the author of 30 textbooks devoted to hospitality, tourism, and technology, eleven of which have been translated into five different languages. He has received two honorary doctorate degrees for his work and was cited by the United Nations Environment Program for his research in sustainable tourism.