Measurement in Social Psychology - Paperback

by Hart Blanton (Editor), LaCroix Jessica M. (Editor), Webster Gregory D. (Editor)

Although best known for experimental methods, social psychology has a strong tradition of measurement. This volume highlights this tradition by introducing readers to measurement strategies that drive social psychological research and theory.

Author Biography

Hart Blanton is Professor of Communication at Texas A&M University. He conducts research in the areas of social influence, health communication, and research methodology.

Jessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention.

Gregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William & Mary and the University of Colorado.