Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media - Paperback

by Ronald D. Geskey Sr (Author)

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

Author Biography

With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern