Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections - Hardcover

by Michael D. Cohen (Author)

Modern Political Campaigns brings together academic and practical considerations to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Cohen's masterclass overview will appeal to students and political activists interested in working in political campaigns.

Author Biography

MICHAEL D. COHEN, PH.D. is CEO of Cohen Research Group, a leading political, public affairs, and corporate research firm. He publishes the pioneering Congress in Your Pocket suite of AI-driven mobile apps and teaches courses at Johns Hopkins University and New York University on digital political strategy and political campaigning. He is the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. After running political campaigns in college, Dr. Cohen served in leadership positions at The Gallup Organization, Microsoft, USA Facts, and Purple Strategies, as well as two political polling firms. He is a three-time graduate of the University of Florida with degrees in mass communications and political science, and he is a member of its leadership Hall of Fame.