Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling - Paperback

by Henry DeVries (Author)

HUMANS ARE HARDWIRED FOR STORIES

Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

• How you can add persuasion power to presentations
• Eight great metastories you need to tell
• The art and science of storytelling
• Three key characters of persuasive stories: hero, nemesis, and mentor
• Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

Author Biography

Henry DeVries, co-founder and CEO of Indie Books International, works with consultants and business leaders who want to attract more high-paying clients and customers by marketing with a book and speech. The author of eight books, he speaks to thousands of business leaders each year on how to sell more services and persuade with a story.