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Pinciples of Marketing - Paperback
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by Shaila Bootwala (Author)
1 Introduction And Functions of Marketing 2 Classification & Types of Market 3 Marketing Environment And Market Segmentation 4 Marketing Mix 5 Marketing Planning, Marketing Information System, Marketing Research Case Studies, Activities & Projects
Number of Pages: 262
Dimensions: 0.55 x 9.69 x 7.44 IN
Publication Date: November 01, 2014