Research Methods in Publishing and Book Studies - Paperback

by Rachel Noorda (Author), Corinna Norrick-Rühl (Author)

Establishing the unique opportunities and characteristics of doing research in Publishing and Book Studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

Author Biography

Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.

Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.