Small Business Strategic Planning - Paperback

by Joanne H. Osmond (Author), Claudia J. Pannell (Author), Barbara L. Coffing (Editor)

Small business strategic planning depends on the leader who can successfully transform, innovate, stabilize, and grow the business. To take a small business to the next level, a S.T.A.R. (Strategize, Target, Act, and Reflect) process is used to build and implement a strategic plan. The One-Page Strategic Plan (1-PSP) is a single-page instrument to keep the purpose and direction of the organization in the forefront. Supporting documents include a One-Page Relationship Chart, a 12-Month Cash Flow, and a Seven-Touch Marketing Plan. To ensure that the plan is implemented, a One-Page Action Plan (1-PAP) is utilized. Together they form a successful strategic planning process that is the foundation of creating sustainable success.