The Adaptive Decision Maker - Hardcover

by John W. Payne (Author), James R. Bettman (Author), Eric J. Johnson (Author)

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.