The Essence of Strategy - Paperback

by Dave Aron (Author)

Strategy is the discipline that sits above all others. Strategy is about how to win. Strategy has the potential to lift us repeatedly and sustainably from the ugliness of a brute force world. I wrote this book because whilst strategy is incredibly important and powerful, it is almost always poorly understood, defined, articulated and executed. Enjoy.

Author Biography

Dave Aron has spent around 30 years in and around the world of business and technology. He has worked at McKinsey, Gartner and Leading Edge Forum amongst others, specializing in strategy. He has helped create and review around 2000 business, digital and IT strategies. Dave holds a BSc in Computer Science from Queen Mary College, London, and an MBA from London Business School.