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The Retail Innovation Toolkit: 42 Category Management Tools for Growth - Paperback
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by Constant Berkhout (Author)
Author Biography
Constant Berkhout is a thought leader in the areas of retail marketing and shopper psychology. Through his own consultancy, he works with retailers and suppliers on retail format development, category management strategy, data analytics and shopper marketing.
Number of Pages: 216
Dimensions: 0.55 x 9.45 x 6.61 IN
Publication Date: September 06, 2021