Transformative Consumer Research for Personal and Collective Well-Being - Paperback

by David Glen Mick (Editor), Simone Pettigrew (Editor), Cornelia (Connie) Pechmann (Editor)

Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life.

Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration.

Author Biography

David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne