The Fall of Advertising and the Rise of PR - Paperback

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand - Paperback

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Paperback

Positioning: The Battle for Your Mind - Paperback

Marketing Warfare - Paperback

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two - Paperback