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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) - Paperback -
Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt) - Paperback -
Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) - Hardcover -
Thinking about Management - Paperback
